The 13 Summer Hair Color Trends That Will Flood Your Social Feeds (2025)

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Summer hair colors can be summed up in one word: fun. From the usual suspects, such as sandy blondes and golden hues, to loud color statements with neon and pastels, there's just something about the warmer months that brings energy to our hair choices.

But if bold shades aren't your thing, not to worry. This summer, celebrity colorist and Redken ambassador Laurie Heaps says you'll also want to consider embracing your softer side. “We're leaning into tones that feel warm, natural, and sun-kissed,” Heaps says. “Nothing too extreme, just soft [and] believable color that enhances your natural vibe.”

When the summer season starts, the world is your metaphorical oyster—at least hair-wise. To help inspire your new look, we asked the pros what colors they expect to see trending (and exactly what to ask for to get the look). Consider this the ultimate hair color guide for when those temps rise.

Soft Copper

Taylor Hill

Copper hair has been having its moment for a while, but this summer, Heaps says it's about to take a more subtle turn. For summer 2025, it's all about soft copper. “It's less bold than full-on red,” says Heaps. “This one gives you that sun-warmed glow without being too loud.”

Cinnamon Gloss

Amanda Edwards/Getty Images

In line with soft coppers, Heaps says to opt for something like cinnamon gloss to elevate your natural shade. “This isn't about going full red but adding a soft cinnamon tone to brunettes or darker blondes for depth,” she says. To keep hair healthy and natural-looking, she recommends products like the Redken Acidic Color Gloss Shampoo and Gloss Conditioner can help keep hair shiny and vibrant between touch-up appointments.

Golden Sunset

XNY / Star Max / Getty Images

The summer season is when blonde hair really shines. Heaps says that a golden honey blonde specifically is the perfect shade to get that beachy sunlit feel. “Think soft, lived-in blonde with a buttery glow,” she says. If you want to lean into your natural shade, she adds that you can have your natural dark roots blend into your lighter ends. “This season's color is about embracing your tone, not covering it up,” she says. “Enhancing [and] not overpowering. If it looks like the sun did or like you were born with it, you're doing it right.”

Lived-in Espresso

WWD/Getty Images

Heaps describes lived-in espresso as a deep, dimensional shade with soft fading around the face that keeps hair looking natural but elevated.

Spiced Rum

John Shearer

As spring turns to summer, we’re trading our bubbly mint juleps for something with more summery flavor—maybe a rum punch in a tall tiki glass. Of course, it’s not a tropical cocktail without a heavy pour of spiced rum. And while we’re at it, our hair could use a shot or two. “I love this color because it’s so simple and elegant,” says colorist Kirsten Stuke, who predicts this warm, coppery take on brunette will be all the rage this summer. Maintenance is easier for naturally darker hair, of course, while blondes and redheads may be running back to the salon every four to six weeks for root touch-ups.

Golden Brunette

Jamie McCarthy

If Lady Godiva were galloping around town nude on a horse today, her hip-length hair would undoubtedly be this ethereal brunette with a golden caramel sheen. “This trend adds warmth and dimension to brunette, giving it a natural, summery glow,” says colorist Leysa Carrillo, who recommends asking for a warm brunette base with soft golden highlights throughout.

This is best for someone with naturally dark hair who’s looking for an element of softness,” adds colorist Jessie Shumway. “Upkeep after the initial highlight is low maintenance. Just book a gloss when you want to enrich the tone.”

Charcoal Brunette

Lionel Hahn/Getty Images

Not quite black and too mysterious to be simply brunette, charcoal brunette is a sexy, cool-tone hue with ashen undertones. “It’s a great color for summer because many brunettes skew red from sun exposure—this cool tone will help to cancel some of that out,” says colorist Lauren Mildice.

But be warned: If you have a light natural hair color, stopping into the salon for touch-ups every four to six weeks will be nonnegotiable, she says, because your roots will be especially noticeable in contrast to the wickedly dark brunette.

Barely-There Pastels

Kay-Paris Fernandes/Getty Images

These barely-there pastels are the hair color equivalent of a Ladurée macaron. These colors start with a white-platinum blonde base and take just a dash of color: Pick your poison: lavender, baby pink, or mint. “I’d ask your stylist for a demi-permanent, translucent hue that will be easy to transition out of once you’re ready to return to your primary color,” says colorist Philip Foresto, who notes that these colors are incredibly high maintenance, so a light touch is key.

Crème Brûlée

Steve Granitz

Crème brûlée is like butter blonde, but dirtied up a bit for a browned, warm tint. And if you think you’re spotting three or four blondes in one, you are. “It’s a multi-tonal blonde that uses shades of lemon, gold, and bronze undertones painted throughout the hair,“ says colorist Diana Mildice. “Using multiple colors creates dimension and the illusion of thicker hair.”

Sandy Blonde

Steve Granitz

“These shades of blonde have subtle, dimensional reflection,” says colorist Richy Kandasamy, who recommends asking for lived-in highlights mixed with different shades of brown. Bonus: It’s also quite a bit easier to maintain than the buttery Hollywood blondes of last season; dark roots just add to its dimension.

Microlights

Axelle/Bauer-Griffin

If highlights are the head cheerleader in high school, then microlights are the charming French exchange student. The effect is subtle and quiet, but totally captivating. “It’s just a few soft amber flecks,” says Diana Mildice, who thinks these look especially beautiful on wavy or curly hair types.

Soft black

Marc Piasecki

There’s Wednesday Addams black (no disrespect), and then there’s soft black: A touchable, velvety hue that just misses the darkest black on the spectrum. It’s sexy, but not too harsh. Mysterious, but not unapproachable. Dark, but not without charm. “If you want it to stay deep, request a single process,” says colorist Mariah Joseph. “If you want less commitment, request a gloss, since that naturally softens with each shampoo for a much easier grow out.”

Color blocking

Presley Ann/Getty Images

Think of color blocking like your sun and moon zodiac signs. Putting every shade of your personality into your hair screams self-assurance. “It can be done with any variety of colors: blondes, reds, brunettes, or creative fashion colors. It’s extremely versatile and personal to you,” says Joseph.

“The look could be symmetrical or something asymmetrical. You and your stylist can really have fun coming up with a placement together,” she adds. But if large swathes of color à la Billie Eilish and Hari Nef feel like too much, try a few high-contrast highlights “like light platinum blonde on dark or black hair,” says colorist Anthony Garcia, who adds that the result is very animé or manga.

The 13 Summer Hair Color Trends That Will Flood Your Social Feeds (2025)

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